Campaign India Team
Jan 04, 2016

Paper Boat scripts wish-list starring changemakers, set to the tune of hope

Watch the ad film conceptualised by Lowe Lintas here

Paper Boat has used the iconic patriotic song 'Hum Honge Kamyab' (We shall overcome) as its 'Song of Hope' for 2016. The video set to the tune has been conceptualised by Lowe Lintas while the voice is that of Sunidhi Chauhan.
 
This rendition of the song features representatives from Team Indus, Aakar Innovations, Chai Point, MK Dabbawala, Chumbak, Saankhya Labs, Makers Asylum, Holiday IQ, AIB, Common Floor, Big Basket, INK Talks, Milaap and Teach for India. Each of their wishes are displayed in the form of supers as the changemakers are introduced on screen, explaining the difference each of them is making to society.
 
The film went live on social media on 31 December 2015. 
 
Credits
 
Client: Paper Boat
Creative agency: Lowe Lintas Bengaluru
CCO: Arun Iyer
Executive creative director: Rajesh Ramaswamy
Creative art: Rexena Devraj, Joann Joseph
Creative copy:  Indrasish Mukherjee, Pradhumn Acholia, Navin Muraleedharan
Business head: GV Krishnan
Business: Sonali Khanna, Smrithi Ramanujam, Advithi Kumar
 
Production house: Future East Film
Director (film): Joyeeta Patpatia
Music: Abhishek Arora
DOP: Pradeesh M Varma
Producer: Priyanka Bangia
Production manager:  Arvind Tiwari
Post producer: Aunnesha Sen
Sound engineer (Mumbai): Chester Misquitta
Offline editor: Sajid Shaikh
Online editor: Jiten Kalwani
 
Source:
Campaign India