Industrial automation, auto and electronic components and healthcare solutions company Omron Group India, a part of Omron Japan, ran an initiative 'Your Voice, Their World' aimed at bringing poetry to the blind.
Conceptualised in association with National Association of the Blind (NAB) and healthcare advertising network McCann Health, the online campaign saw the creation of an audio library of poems for visually disabled people. The number of such people stands at around 15 million, according to an Omron statement.
The campaign invited people to record poems in their voice. The poems could be their original writing or those by established poets. The channels to record included yourvoicetheirworld.com, a Facebook application (on the Omron India page) and Android & iOS apps.
These poems are being compiled into a digital archive, which can be accessed by a network of over 10,000 visually impaired individuals.
The first submission for the campaign was done by Omron’s brand ambassador Farhan Akhtar, who lent his voice to a poem written by Prasoon Joshi, chairman, CEO and CCO, McCann Worldgroup India.
All the entered poems were made available on the campaign site for voting. The campaign concluded with an event titled ‘Meet with Farhan’ in Mumbai on 17 April, for those entrants whose poetry recitals elicited maximum votes.