InsuranceDekho has announced the appointment of actor Farhan Akhtar as its brand ambassador.
With this association, Akhtar will be featured in the brand’s ad campaign titled ‘sukoon’ (peace). The film aims to capture the emotion behind ensuring security and wellbeing of one’s family through InsuranceDekho’s insurance plans.
Conceptualised by What Works, the film features Akhtar walking in different parts of his house as he is leaving for work. He sees that his father is at peace while taking the first sip of his morning tea, his mother is at peace following her passion for dance, and lastly, his wife and daughter are at peace spending time together doing yoga. The film aims to weave these elements of warmth and peace with InsuranceDekho’s health insurance plan schemes.
Ankit Agrawal, CEO and co-founder, InsuranceDekho, said,” We are thrilled to be associated with Farhan. We at InsuranceDekho, believe that sukoon does not come from materialistic things like having a swanky car or owning a big house but from seeing the people in one’s house at peace. It comes from watching one’s family share little moments of laughter, from seeing them full of life, from knowing that their health is secured. These tiny activities make way for the idea that Sukoon is in knowing your family is happy and healthy. And that even when times get tough, this feeling is taken care of by your health insurance partner.”
Vishal Shekhar, director, What Works, said, “When we got the brief from InsuranceDekho, we dabbled with a few themes centred on the security and wellbeing of one’s family. The theme that we all related to on a deeper level, was Sukoon. This underrated, beautiful feeling of relief. We realized that ultimately, the one thing that fills a person with the feeling of sukoon is the knowledge that their loved ones are healthy and happy.”
The campaign will go live coinciding with the IPL season 2022 on 26 March 2022 and will be rolled out on TV, OTT and digital mediums.
Agency: What Works
Production house: PowerDrift