Campaign India Team
Apr 18, 2017

Officer's Choice pays a tribute to groundsmen

Watch the digital film conceptualised by Triton Communications here

Allied Blenders and Distillers has launched a digital film to promote its Officer's Choice Blue whisky.

This IPL cricket season, Officer’s Choice Blue acknowledges the unsung heroes of the game - the groundsmen. Using Hindi poetry as the narrative the ad captures the hard work and dedication of the groundsmen and the sacrifices they make to ensure that the game goes on. It ends with celebrity cricketers from the Delhi Daredevils team saluting the efforts of the groundsmen with the tagline, #SaluteTohBantaHai

Ahmed Rahimtoola, head of marketing, Allied Blenders and Distillers, said, “Officer’s Choice Blue has been committed towards recognising the good that comes out of ordinary people during everyday life. This communication strongly conveys our brand’s long–standing view on the timeless value of righteousness, and the need to bring about positive change. ”
 
The film was published on 12 April 2017. 

 

Source:
Campaign India

Related Articles

Just Published

36 minutes ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

3 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

23 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.