Campaign India Team
Apr 10, 2012

Idea Cellular ties up with Delhi Daredevils for third consecutive year

Idea subscribers will get a chance to win tickets for the matches, autographed merchandise, download special player messages and many more exciting interactions with Team Delhi Daredevils

Idea Cellular ties up with Delhi Daredevils for third consecutive year

Idea Cellular has renewed its association with the Delhi Daredevils for the third year in a row, and welcomed the team and its new members prior to the first home game on 10 April in Delhi.

Idea Cellular and Delhi Daredevils partnership began with the third edition of IPL T20 Cricket Tournament. Idea subscribers will get a chance to win tickets for the matches, autographed merchandise, download special player messages and many more exciting interactions with team Delhi Daredevils.

Sashi Shankar, chief marketing officer and Sanjeev Govil, chief operating officer – Delhi from Idea Cellular and the Delhi Daredevils skipper Virendra Sehwag, Kevin Pietersen and Mahela Jayawardene and other dignitaries were also present on the occasion to mark the three years of association.

Shankar said, “As a part of our Cricket-connect, Idea has had a long term partnership with the Delhi Daredevils, now in its third year. Delhi is an important market for Idea and nothing says this louder than our association with the Delhi Daredevils.”

Amrit Mathur, chief operating officer, GMR Sports, said, “The Delhi Daredevils don’t just stand for all Delhities but also for those who choose to follow different paths and daredevilry. Our focus is to reach out, engage, entertain, and live up to our club’s promise. Idea has helped us reach out to our fans in multiple ways. This year being a case in example, where for the first time, we opened the ticketing window exclusively for Idea Customers, 48 hours before opening it up for everyone. We are also collaborating on many fronts to engage fans and generate traction for both our brands.”

“We will be offering cricket entertainment to our subscribers across the country. Like the last two seasons, this tie up too will offer a huge platform to create visibility for brand Idea through on-ground cricket action, and magnify the impact by reaching out to a larger audience through various media platforms,” added Govil.  

Source:
Campaign India