The Muthoot Group has signed on as the main team sponsor of the Delhi Daredevils for the Indian Premier League. The fourth edition of the IPL is due to start on April 8, 2011. Marketing and promotion agency Creatigies Communications aided in the forging of the partnership.
“We are indeed delighted that the Muthoot Group is coming on board as the Main Team sponsor of the Delhi Daredevils. We have had a great association with The Muthoot Group and we believe that this to be an ideal long-term partner for Delhi Daredevils,” said Amrit Mathur, chief operating officer, Delhi Daredevils.
Alexander George Muthoot, director, Muthoot Group, said, “IPL is by far the biggest sporting spectacle in India and has got bigger and better each year. Last year, The Muthoot Group was associated with Delhi Daredevils and we are happy to continue this partnership for the coming years too. For us at The Muthoot Group we look at this association with Delhi Daredevils to grow from strength to strength.”
Navroze D. Dhondy, founder and managing director, Creatigies Communications, said, “Having a partnership blossom is something which makes us all at Creatigies very proud. Last year Muthoot sampled the IPL and the Daredevils, and this time went for the main-course. Muthoot has valued the relationship with Daredevils and invested in the association to ensure greater value to both sides.”