Noise reminds Virat Kohli to workout extra after chole bhature indulgence

Noise has rolled out a campaign #SunoDilKaShor (listen to the sound of the heart) featuring cricketer Virat Kohli to highlight its smartwatch offerings. 

Conceptualised by Tilt Brand Solutions, the film showcases Kohli having a conversation with his smartwatch. It depicts how Kohli's smartwatch controls every aspect of his life to make sure he lives a healthy lifestyle. Just after Kohli is done with a cheat meal (chole bhature), the smartwatch reminds him to workout. 

Gaurav Khatri, co-founder, Noise, said, “Every step we take at Noise is rooted in consumer-centricity and pushes us forward to bring meaningful innovation. The new ad film featuring Virat brings to light our brand and product philosophy, showcasing how our smartwatches have emerged as a reliable companion for consumers, allowing consumers to listen to their noise, while it takes care of their lifestyle goals. We are certain the audience will connect with it profoundly.”

Utsav Malhotra, chief operating officer, Noise, said, “Listening to the noise, within is a way of life for Noisemakers, enabling us to bring products that seamlessly fit in consumers’ lifestyle. This campaign demonstrates our endeavour to bring forth storytelling in a relatable style to our consumers. It creatively highlights how it is human nature to indulge in guilty pleasures once in a while when you know you’re in good hands.”