Myntra has rolled out its latest edition of its 'be extraordinary everyday' campaign featuring cricketer Virat Kohli to highlight its online catalogue.
Conceptualised by Tilt Brand Solutions, the film showcases Kohli waiting for his friend at a theatre. He's annoyed by the delay and claims that because of him, he'll miss the hero's entry. When his friend finally arrives, Kohli is surprised by his friend's elevated stylish look, which makes the latter look like a star. His friend reveals to Kohli that everything was purchased from Myntra.
Sunder Balasubramanian, chief marketing officer, Myntra, said, "We are extremely happy to welcome Virat as our newest brand ambassador. He is a true inspiration to millions of Indians and his style has influenced young India. We believe that this association will build salience with Myntra and enable us to connect with his fan base."
CREDITS:
Client: Myntra
Agency: Tilt Brand Solutions
Production House: Zig Zag Films
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