Campaign India Team
Apr 12, 2023

Myntra shows Virat Kohli how to shine like a superstar

Watch the film conceptualised by Tilt Brand Solutions

Myntra has rolled out its latest edition of its 'be extraordinary everyday' campaign featuring cricketer Virat Kohli to highlight its online catalogue. 

 

Conceptualised by Tilt Brand Solutions, the film showcases Kohli waiting for his friend at a theatre. He's annoyed by the delay and claims that because of him, he'll miss the hero's entry. When his friend finally arrives, Kohli is surprised by his friend's elevated stylish look, which makes the latter look like a star. His friend reveals to Kohli that everything was purchased from Myntra.

 

Sunder Balasubramanian, chief marketing officer, Myntra, said, "We are extremely happy to welcome Virat as our newest brand ambassador. He is a true inspiration to millions of Indians and his style has influenced young India. We believe that this association will build salience with Myntra and enable us to connect with his fan base."

 

CREDITS: 

Client: Myntra

Agency: Tilt Brand Solutions

Production House: Zig Zag Films

Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.