The ad, created by Rainey Kelly Campbell Roalfe/Y&R, sees Aniston searching for a shower on an aeroplane and is horrified when told by the flight attendants that she is not on an Emirates plane as she had thought.
Aniston is then physically overcome by the news that not only does the aeroplane not have a shower, but it does not have a drinks bar either.
Happily, the Hollywood actress then awakes in her private Emirates cabin and is then seen explaining her nightmare to the first class lounge’s bartender. She even suggests asking the pilot if the plane could fly around for an extra hour.
The spot ends with the tagline, "Wake up to flying as it should be."
Mark Roalfe at RKCR/Y&R was the creative director for the ad, while Jonathan Thake was the copywriter and Marc Hatfield was the art director. It was directed by Bryan Buckley through Hungry Man LA.
The WPP team, called Team Air, comprises staff from RKCR/Y&R, Grey’s London and New York offices, Geometry Global, Hogarth and TNS. Team Air is led by Chris Hunton, who was most recently the head of Team Land Rover at WPP.
The spot marks RKCR/Y&R's return to creating TV ads for an airline since its 20-year relationship with Virgin Atlantic ended last year.
