Campaign India Team
Jul 14, 2015

Nivea salutes 'Mom's Touch', supports mothers in need

Watch the digital film conceptualised by Interface Communications here

Nivea has rolled out a digital film to support its ongoing CSR programme 'Mom‘s Touch'. The film has been conceptualised by Interface Communications and looks at the sacrifices mothers make in order to give their children a better tomorrow. The film has been on the brand's social media channels since 7 July.
Mothers and their kids make up the cast. The children are at school, laughing and studying. A super talks about their fate if it hadn’t been for their mothers’ tireless dedication. Four mothers sitting in front of a television hear testimonials by their children studying at a school run by Aseema Charitable Trust. The students talk about their hardworking mother’s and the sacrifices they’ve made to ensure they are in school. The film fades to a shot of the children meeting their mothers. They embrace each other, tears streaming down their faces.
As the Nivea Mom’s Touch logo appears, a voice over says, “Nivea’s Mom’s Touch, salutes these care givers and supports them with groceries for their households.” The film ends with information on how the audience can chip in.
Mom’s Touch was launched in 2014 in association with Aseema Charitable Trust in Maharashtra. The initiative has now expanded to Gujarat, where Nivea has partnered with Saath.
Client: Nivea
Creative agency: Interface Communications
Production house: Anaiah Films
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

1 day ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

1 day ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

1 day ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.