Campaign India Team
Mar 09, 2016

Nissan gets Zaheer Khan to take the 'Dabbawala challenge'

Watch the activity conceptualised in-house by the Nissan team

Nissan is leveraging its association with the ICC World Cup T20 with an ongoing Nissan Trophy Tour. For the Mumbai leg, the car manufacturer roped in former Indian cricketer Zaheer Khan, and the Fifth Gear (UK based auto TV show) presenter Jonny Smith, for a challenge against a Dabbawala. 
The challenge Nissan set was for Khan and Smith to navigate through the streets in a Sunny to get to a school before a Dabbawala can, on his cycle. Conceptualised in-house at Nissan, the initiative was covered through three short films. Joining the Dabbawala was David Parkinson, head of digital for Africa, Middle East and India at Nissan Motor Corporation.
The films show the journey, which begins at Mumbai's Churchgate Station and moves across South Mumbai before ending at the Bright Start Fellowship International School at  August Kranti Marg. By the time the cricketer and TV host get there with the trophy, the Dabbawala has reached.
Client: Nissan
Conceptualised: In-house
Production house: Beyond 190 (Dubai)
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.