Nissan India has launched a campaign to empower India in its fight against Covid-19. Conceptualised by TBWA\ India, it aims to amplify the message of safety by urging Indians to come together as the country faces one of its toughest matches on health and safety.
The film features Kapil Dev, who uses cricket analogies to explain the similarities between preparing for a match and preparing to fight the virus.
Rakesh Srivastava, managing director, Nissan Motor India, said, “The auto industry has led from the front in making strong contributions towards combating the challenges of Covid-19. As the challenge still continues, Nissan India has chosen Cricket as the medium of choice to amplify the message on safety through precautions to win the battle over Covid-19 that we’re fighting as a nation. Towards this, who better than one of the most admirable icons in Indian cricket history that brought home the 1983 World Cup to lead to spread the message.”
The seven-video series campaign is available on all digital-led platforms.
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