Campaign India Team
Jul 11, 2016

Nike celebrates rise of Indian women in sport, goes Da Da Ding with Deepika Padukone

Watch the ad film conceptualised in collaboration with Wieden+Kennedy India

Nike has rolled out a new film that celebrates female athletes from India. The film has been conceptualised by Nike in collboration with Wieden+Kennedy India. It premiered on TV during a film awards ceremony on 10 July.
The film is set to a track titled 'Da Da Ding' by Genera8ion (featuring American rapper Gizzle), which works as a wake up call for the athletes. 
It features actor Deepika Padukone and Indian women athletes such as Rani Rampal (hockey) alongside footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma. The athletes are shown training as a message is delivered to India’s next generation of women: break conventions and define your own success by bringing sport into your lives. 
Client: Nike
Agency: Wieden+Kennedy India
Director (film): François Rousselet
Anthem: Genera8ion, featuring American rapper Gizzle
Campaign India

Related Articles

Just Published

57 minutes ago

Ads come to Instagram's IGTV format

And creators will share in the revenue. An initial trial includes 200 English-speaking creators.

1 hour ago

Dentsu plans 7% cost reduction as it reports 0.8% ...

Spokesperson confirms the cost cutting does not include additional staff reductions.

1 hour ago

Games24x7 assigns media mandate to Essence

The mandate includes media planning, media activation and content innovation

1 hour ago

Blog: Media sackings are sad, and avoidable

Don’t they have enough reserves built over the past decades to survive the current storm asks the author