Nestlé ad to be accompanied by coffee aroma in cinemas

Viewers of the ad created by Pubilicis Mojo Sydney will experience the aroma of the product while watching it in select cinemas

Jun 28, 2013 01:52:00 PM | Video | Sophie Chen Share - Share to Facebook

The 60-second TV/cinema spot, created by Publicis Mojo, tells a story of a father and daughter who have flashbacks about happy memories in their relationship—all over a cup of Nestlé Blend 43.

The spot, along with another 30-second version, is currently on air until mid November.

“It’s easy to forget, with our obsession with social media and technology, the value of a simple, human connection,” said Camille Meylan, head of marekeitng of beverages at Nestlé. “Catching up over a cup of Nestlé Blend 43 is an Australian institution and just as relevant and powerful today, perhaps more so.”

Nestlé is also working with Zenith Optimedia to release the aroma of Nestlé Blend 43 into the theatre during select screenings of the new commercial in Sydney and Melbourne throughout July.



Creative director Michael Dole & Ian Williamson
Copywriter Oskar Westerdal
Art director Sam Pemberton
Executive producer Mojo Motion Brendan Thomas
Team leader Steve Anastasiadis
Planning director Emily Taylor
Senior account manager Monique Ghosn
Agency producer Jasmin Helliar & Kilou Picard
Production company The Feds
Director Ben Lawrence
Producer Mel Weinman
Sound Rafael May Music

Chief strategy officer
Nicole Milward
Strategy director Sean Cannon
Business director Terrie Severino

The article first appeared on Campaign Asia