Campaign India Team
Apr 04, 2016

MMGB: Truly, madly irreverent Fool's Day prank: The 'Love Potion'

Dating app announces 20 pc discount for its users

Come 1 April, and there's no dearth of pranks. Here's one with a lovely brand fit. 
 
Dating app TrulyMadly released a video announcing the launch of a 'Love Potion' guaranteed to attract the opposite sex when used. It even announced a 20 pc discount for its users. 
 
The curious few who went on to a website tmlovepotion.com, were told that they don't need a love potion, and invited to try the dating app instead.
 
Great idea. Wish the video had had a little more in it, to go further.
 
Have a wonderful working week.
Source:
Campaign India

Related Articles

Just Published

35 minutes ago

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

1 hour ago

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.

2 hours ago

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

2 hours ago

Landor’s coolest test: When a garment becomes a ...

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.