Campaign India Team
Apr 04, 2016

MMGB: Truly, madly irreverent Fool's Day prank: The 'Love Potion'

Dating app announces 20 pc discount for its users

Come 1 April, and there's no dearth of pranks. Here's one with a lovely brand fit. 
 
Dating app TrulyMadly released a video announcing the launch of a 'Love Potion' guaranteed to attract the opposite sex when used. It even announced a 20 pc discount for its users. 
 
The curious few who went on to a website tmlovepotion.com, were told that they don't need a love potion, and invited to try the dating app instead.
 
Great idea. Wish the video had had a little more in it, to go further.
 
Have a wonderful working week.
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that lay beyond the metros.

12 hours ago

Omnicom-IPG merger nears completion: Here’s the ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

12 hours ago

DOJ: Google must be split up to fix its ad monopoly

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.

12 hours ago

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.