Campaign India Team
Aug 26, 2015

TrulyMadly promises to be girls' bestie for #BoyBrowsing

Watch the film conceptualised by Contract Advertising here

Dating app TrulyMadly has rolled out its first TVC and digital film. Conceptualised by Contract Advertising, the film invites girls to go #BoyBrowsing. 
 
It features young women in everyday situations playfully and coyly checking out boys with their best friends (besties). Set to a lively sound track, the film captures girls working in a cafe, at home, at a wedding, in a classroom, in an elevator, a bus, a club and in an office, among other places, eyeing boys, pointing them out to each other and even helping their friends with introductions. A super then asks 'Boy Browsing?' followed by 'You've got a new bestie'. The film ends with girls on the app, by themselves, as the brand signs off with the message: 'Unsingle'. 
 
Sachin Bhatia, CEO and co-founder, TrulyMadly, said, “Girls love checking out boys with their besties, so we thought of finally giving this behavior an appropriate name – ‘Boy browsing’ – with our first TV and online film. Made by a gang of girls, the film has scenes so relatable that we expect it to make boy browsing a part of pop culture lexicon and a topic of everyday conversations. Just like your friend never lets a good-looking guy pass by unnoticed, TrulyMadly is your new bestie that will never let a great potential match pass by."
 
Credits
 
Client: TrulyMadly
Agency: Contract
 
Production house: Oink Films 
Director (film): Shirsha Guha Thakurta
Music, lyrics: Kavya and Khyati Trehan 
 
Source:
Campaign India