Campaign India Team
Apr 03, 2023

April Fools' Day: The brand pranks

We round up the best and worst brand pranks from April Fools' Day 2023

April Fools' Day: The brand pranks

Cleartrip

On 31 March, Cleartrip, stated that it launched 'no-baby flights' on the platform and stated that customers could avail this feature without paying a premium for it. Customers could click that ‘no-baby flights’ tab. Once it was clicked, a pop-up message revealed that they have been pranked on April Fools' Day. 

Current Global

 

Current Global stated that it would become the first communications firm to open an office on Mars in the year 2033. The launch was to coincide with NASA’s target date for making the planet habitable. The agency announced that it was changing its name to Current Galactic and has unveiled a new logo design.
 
Kotak Mahindra Bank

Kotak Mahindra Bank got actor Gulshan Grover to highlight ways of safe banking. He identifies the intention of a caller who disguises himself as a courier delivery man and aims to scam him. The campaign was conceptualised by Tonic Worldwide. 
 
ixigo

Ixigo claimed to have launched an industry-first AI-powered headset bhAI. The bluetooth headset was designed to assist travellers making smart travel decisions and helping them travel like a local. The bluetooth headset was to feed AI-powered responses directly the year of a traveller. 
 
Source:
Campaign India

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