Advertising Marketing Digital
Campaign India Team
May 04, 2015

MMGB: Pepsi Max's #Genius video series

Watch the digital campaign conceptualised by Abbott Mead Vickers BBDO here

It is difficult to get yourself to work after a long weekend. But the first of a global digital film series by Abbott Mead Vickers BBDO UK for Pepsi, may just get you in the groove.
 
The digital videos are being promoted under #Genius. The first video shows a soccer match in Barcelona. With the aid of more than 30,000 LED lights and a drone, the ordinary game becomes extraordinary.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dettol salutes 'Covid protectors' by placing them on the label

1 Dettol salutes 'Covid protectors' by placing them on the label

'Frankly, we don't want to see more woke advertising'

2 'Frankly, we don't want to see more woke advertising'

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Cannes Contenders 2021: McCann Worldgroup India

4 Cannes Contenders 2021: McCann Worldgroup India

Cannes Contenders 2021: India's entries

5 Cannes Contenders 2021: India's entries

Cannes Lions 2021: Five shortlists for India in Health and Wellness

6 Cannes Lions 2021: Five shortlists for India in Health and Wellness

Licious gets Anil Kapoor and Arjun Kapoor to confess their love for meat

7 Licious gets Anil Kapoor and Arjun Kapoor to confess their love for meat

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

8 Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

Rishabha Nayyar joins Fatmen as co-founder and strategy lead

9 Rishabha Nayyar joins Fatmen as co-founder and strategy lead

Tata Ace Gold and Akshay Kumar open doors to success for India's youth

10 Tata Ace Gold and Akshay Kumar open doors to success for India's youth

Related Articles

MMGB: A collection of Father's Day ads
Advertising
Jun 22, 2020
Campaign India Team

MMGB: A collection of Father's Day ads

MMGB: A collection of Amul's classics
Advertising
Apr 06, 2020
Campaign India Team

MMGB: A collection of Amul's classics

MMGB: Cab company promotes old-fangled ride-hailing method
The Work
Nov 01, 2019
Campaign India Team

MMGB: Cab company promotes old-fangled ride-hailing ...

MMGB: Under Armour stresses the importance of 'will' with the Indian women's ice-hockey team
The Work
Nov 11, 2019
Campaign India Team

MMGB: Under Armour stresses the importance of ...

Just Published

BrandZ report 2021: Amazon retains top position
Media
2 hours ago
Campaign India Team

BrandZ report 2021: Amazon retains top position

Apple, Google, Microsoft and Tencent also among top five most valuable brands

Rin washes off the patriarchy with C.A. Bhavani Devi
Marketing
2 hours ago
Campaign India Team

Rin washes off the patriarchy with C.A. Bhavani Devi

Watch the film conceptualised by Ogilvy here

Cannes Lions 2021: FCB Interface bags Gold in Health and Wellness
Awards
3 hours ago
Campaign India Team

Cannes Lions 2021: FCB Interface bags Gold in ...

Agency also wins two Silver and Bronze Lions; Lowe Lintas and VMLY&R Commerce also among winners

The 'Tough Turban': Protective headwear for Sikh motorcyclists
The Work
4 hours ago
Ad Nut

The 'Tough Turban': Protective headwear for Sikh ...

A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it