It is difficult to get yourself to work after a long weekend. But the first of a global digital film series by Abbott Mead Vickers BBDO UK for Pepsi, may just get you in the groove.
The digital videos are being promoted under #Genius. The first video shows a soccer match in Barcelona. With the aid of more than 30,000 LED lights and a drone, the ordinary game becomes extraordinary.
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1 day ago
Watch the film conceptualised by Daiko FHO here