Watch the digital campaign conceptualised by Abbott Mead Vickers BBDO here
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It extends its category education platform with a multi-format campaign aimed at addressing information gaps in homebuying decisions.
The in-store celebration in Chennai blends cultural relevance with experiential retail to reinforce its confidence-led brand positioning.
Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
