Volkswagen and the Massachusetts Institute of Technology (MIT) have teamed up to create 'Volksparking'. The activity is billed as an initiative to 'give the city back to its residents'.
DDB was the agency behind the initiative in Bengium.
The idea is to convert empty parking spaces to 'Volksparking' spaces, with a mobile basketball hoop fitted with sensors to detect the largest vacant spot of the lot.
The automated system detects a free spot and moves the hoop to that space on a pair of rails, turning that part of the parking lot into a play area.
If a car comes into that vacant spot, the hoop moves thanks to the sensors to another available spot.
The first of such installations has been executed in Ostend, Belgium. The brand is inviting those interested in setting this up in other localities.
View the video in English here
(With inputs from CampaignLive.co.uk.)