Campaign India Team
Jul 04, 2016

MMGB: Now, shoot baskets at Volksparkings

Basketball hoop is fitted with sensors to detect largest vacant spot, and move there

 
Volkswagen and the Massachusetts Institute of Technology (MIT) have teamed up to create 'Volksparking'. The activity is billed as an initiative to 'give the city back to its residents'. 
 
DDB was the agency behind the initiative in Bengium.
 
The idea is to convert empty parking spaces to 'Volksparking' spaces, with a mobile basketball hoop fitted with sensors to detect the largest vacant spot of the lot.
 
The automated system detects a free spot and moves the hoop to that space on a pair of rails, turning that part of the parking lot into a play area.
 
If a car comes into that vacant spot, the hoop moves thanks to the sensors to another available spot.
 
The first of such installations has been executed in Ostend, Belgium. The brand is inviting those interested in setting this up in other localities.
 
View the video in English here.
 
(With inputs from CampaignLive.co.uk.)
Source:
Campaign India

Related Articles

Just Published

22 hours ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

1 day ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

1 day ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

1 day ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.