Campaign India Team
Apr 17, 2023

Volkswagen parks PR mandate at Adfactors PR

Account won post a multi-agency pitch

Volkswagen parks PR mandate at Adfactors PR

Volkswagen Passenger Cars India has appointed Adfactors PR to handle its public relations mandate. 

The agency will be managing media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen India.

Abbey Thomas, head - marketing and PR, Volkswagen Passenger Cars India, said, “We are delighted to welcome on board, Adfactors PR as our new communications partners. The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment.”
 
Percy Dubash, director, Adfactors PR, said, “Volkswagen is a marquee brand that has established a reputation for setting new standards in innovation, engineering excellence, safety and sustainability. This mandate is thus a big win for us and I am confident it will make a fine addition to our already-extensive mobility portfolio.”
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

4 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

5 hours ago

Hiring without the hustle: SuperStuff.ai rewires ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.