Campaign India Team
Apr 17, 2023

Volkswagen parks PR mandate at Adfactors PR

Account won post a multi-agency pitch

Volkswagen parks PR mandate at Adfactors PR

Volkswagen Passenger Cars India has appointed Adfactors PR to handle its public relations mandate. 

The agency will be managing media relations, corporate reputation, crisis communications, strategic communications, social impact and digital services for Volkswagen India.

Abbey Thomas, head - marketing and PR, Volkswagen Passenger Cars India, said, “We are delighted to welcome on board, Adfactors PR as our new communications partners. The auto industry is currently experiencing dynamic shifts and we are glad we can count on a proven and dependable partner like Adfactors PR to help us navigate this ever-changing environment.”
 
Percy Dubash, director, Adfactors PR, said, “Volkswagen is a marquee brand that has established a reputation for setting new standards in innovation, engineering excellence, safety and sustainability. This mandate is thus a big win for us and I am confident it will make a fine addition to our already-extensive mobility portfolio.”
 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Taboola opens office in Gurugram

Renews publisher deals with Jagran New Media and Indian Express.

15 hours ago

Influencing policy change through simple messaging

CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft founder.

16 hours ago

Eight unveils Vertical TV, a micro-drama OTT for ...

Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.

17 hours ago

Nespresso picks Leo for creative account

McCann Worldgroup has worked with the brand for two decades.