Adam Olson
Feb 09, 2015

MMGB: Newcastle Brown Ale's 'Year-Long Tease' to Super Bowl 2016

Watch the film conceptualised by Droga5

There's only 365 days left until the Super Bowl. In the spirit of Super Bowl teasers, beer brand Newcastle is getting a super-early jump on the 2016 event.

The ad touts the "hottest themes of 2016", which include "space blogging" and "invisible jet skis" among other things.

The ad follows others by Droga5 that parody common marketing tropes. This time, the Heineken-owned brand is riffing on Super Bowl ad teasers. Speaking to Campaign US in late 2014, Doga5's Ted Royer said, "We're just so blessed that there is a never ending fodder of stuff in the marketing world for us to make fun of."

Client: New Castle Brown Ale
Creative agency: Droga5 New York

This article first appeared on

Campaign India

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