Mercedes Benz unveiled ‘The Winner’s Anthem’, ‘Khushnuma’, at the Auto Expo 2016 in New Delhi. The ‘anthem’ is to mark the luxury car brand’s 20 years in India, and to celebrate its ‘winning moment’.
MEC ‘engineered’ the project, which saw a soundtrack being created through the collaboration of musicians AR Rahman, Shubha Mudgal, Ranjit Barot, Salim Merchant and Amit Trivedi. Digital network Qyuki was tasked with creating the AV.
View the video.
And have a good week ahead.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
20 hours ago
View the work here