Campaign India Team
Feb 08, 2016

MMGB: Mercedes brings together musicians, drives #TheWinnersWay with video

Qyuki conceptualises film, five musicians collaborate on track; MEC ‘engineers’ content project

Mercedes Benz unveiled ‘The Winner’s Anthem’, ‘Khushnuma’, at the Auto Expo 2016 in New Delhi. The ‘anthem’ is to mark the luxury car brand’s 20 years in India, and to celebrate its ‘winning moment’.
 
MEC ‘engineered’ the project, which saw a soundtrack being created through the collaboration of musicians AR Rahman, Shubha Mudgal, Ranjit Barot, Salim Merchant and Amit Trivedi. Digital network Qyuki was tasked with creating the AV.
 
View the video. 
 
And have a good week ahead.
Source:
Campaign India

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