Mercedes Benz unveiled ‘The Winner’s Anthem’, ‘Khushnuma’, at the Auto Expo 2016 in New Delhi. The ‘anthem’ is to mark the luxury car brand’s 20 years in India, and to celebrate its ‘winning moment’.
MEC ‘engineered’ the project, which saw a soundtrack being created through the collaboration of musicians AR Rahman, Shubha Mudgal, Ranjit Barot, Salim Merchant and Amit Trivedi. Digital network Qyuki was tasked with creating the AV.
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1 hour ago
Watch the film conceptualised by Mullen Lintas here
2 hours ago
Watch the film conceptualised by Ogilvy here