Sportswear brand Under Armour has launched a global campaign.
The message is, 'It's what you do in the dark that will put you in the light'.
A film featuring Manchester United's Memphis Depay has been launched for the UK market (above), while one with athletes from the US women's gymnastics team is live in America.
As the brand says, #RuleYourself.
And have a great working week.
(With inputs from MarketingMagazine.co.uk)
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1 day ago
Watch the film conceptualised by The Womb here