Campaign India Team
Sep 10, 2018

MMGB: Heineken shows how F1 is a team sport

Watch the film conceptualised by Publicis Italy here

Start your Monday morning with Heineken's global campaign.
 
The campaign injects a bit more fun into its marketing and encourages people to look at life with a fresh perspective.
 
Each ad will represent one of Heineken’s sponsorships, including the Uefa Champions League, Formula One and Rugby World Cup. The first shows F1 driver David Coulthard navigating a glamorous party with behind-the-scenes help from his crew. Watch out for Coulthard speaking in Hindi in this one. 
 
Credits
 
Brand: Heineken
Sr. director global Heineken brand: Gianluca Di Tondo
Global Heineken integrated communication and CMI manage: Daniela Iebba
Global Heineken brand communication manager: Maja Mikielska
Agency: Publicis Italy
Global chief creative officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief creative officer Publicis Italy: Cristiana Boccassini
Executive creative directors: Luca Cinquepalmi, Marco Venturelli
Associate creative directors: Fabrizio Tamagni, Michela Talamona
International strategic planner: James Moore
Head TV production: Mariella Maiorano
Producer: Viviana Biondolillo
Worldwide account director: David Pagnoni
International client service director: Davide Gonzato
Account director: Tommy Cottam
International account manager: Derek Muller
Production company: Iconoclast
Director: Megaforce
DOP: Lasse Frank
Executive producer: Charlotte Marmion
Line producer: Guillaume Lefrancois
Production coordinator: Emma Palatin
Production designer: Marco Puig
Costume designer: Mimi Lempicka
Casting director: Emma Skowronek

 

Source:
Campaign India

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