Campaign India Team
Mar 01, 2024

FanCode signs multi-year broadcasting deal with Formula 1

Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India

FanCode signs multi-year broadcasting deal with Formula 1
FanCode has announced that it will be the exclusive broadcast partner for Formula 1 in India for the 2024 and 2025 seasons. 
 
As a broadcast partner, Fancode will be streaming all races during the weekends in India including practice and qualifying sessions, F1 Sprint events and Grands Prix. 
 
With these broadcast rights, Fancode aims to revolutionise the viewing experience for F1 fans in India. 
 
Yannick Colaco, co-founder, FanCode, said, “Formula 1 is among the biggest sporting properties in the world, and we’re thrilled to partner with them to bring all the exciting action to millions of fans in India. Aside from providing F1 fans with a world-class experience, we look forward to taking the sport to a wider audience across the country.” 
 
Ian Holmes, director, media rights and content creation, Formula 1, said, “I am delighted to announce that fans in India will be able to watch F1 on FanCode for the next two seasons. We have found a strong broadcast partner in them with expert knowledge on how we can best serve our 60 million existing fans and reach new audiences in India. Together, we will take our combined expertise to produce premium content that showcases the sporting spectacle that is F1.” 
 
 
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

Truecaller pitches AI edge in precision marketing race

With adVantage, it enters the AI-driven targeting fray, promising smarter, privacy-safe engagement for brands amid rising demand for relevance.

16 hours ago

Emirates appoints global media agency

All six networks were invited to pitch earlier this year.

17 hours ago

Edelman makes global leadership changes

Mainardo de Nardis takes over as global president and COO next week as Matthew Harrington moves to executive vice-chair role and Brian Buchwald becomes president of global transformation and performance.

17 hours ago

Strategy at a crossroads: WARC report reveals the ...

The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.