Campaign India Team
Mar 01, 2024

FanCode signs multi-year broadcasting deal with Formula 1

Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India

FanCode signs multi-year broadcasting deal with Formula 1
FanCode has announced that it will be the exclusive broadcast partner for Formula 1 in India for the 2024 and 2025 seasons. 
 
As a broadcast partner, Fancode will be streaming all races during the weekends in India including practice and qualifying sessions, F1 Sprint events and Grands Prix. 
 
With these broadcast rights, Fancode aims to revolutionise the viewing experience for F1 fans in India. 
 
Yannick Colaco, co-founder, FanCode, said, “Formula 1 is among the biggest sporting properties in the world, and we’re thrilled to partner with them to bring all the exciting action to millions of fans in India. Aside from providing F1 fans with a world-class experience, we look forward to taking the sport to a wider audience across the country.” 
 
Ian Holmes, director, media rights and content creation, Formula 1, said, “I am delighted to announce that fans in India will be able to watch F1 on FanCode for the next two seasons. We have found a strong broadcast partner in them with expert knowledge on how we can best serve our 60 million existing fans and reach new audiences in India. Together, we will take our combined expertise to produce premium content that showcases the sporting spectacle that is F1.” 
 
 
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Micro-influencers, major shifts: India’s new ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink strategy and scale.

19 hours ago

Lenovo shifts from awareness to experience to sell ...

INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.

19 hours ago

A quarter of marketers are ‘stressed all the time’

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach themselves from their job while on holiday.

23 hours ago

Aquatein’s growth plan mixes wellness with numbers game

With actor Suniel Shetty’s investment and recent rebrand, the functional nutritional startup juggles storytelling, retail expansion, and the discipline of CAC and ROAS, while eying INR 50 crore revenue.