Apparel brand Monte Carlo Fashions has assigned its creative duties to Publicis India post a multi-agency pitch. The agency’s New Delhi office will handle the account.
Monica Oswal, executive director, Monte Carlo Fashions, said, "Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths. In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand."
Srija Chatterjee, MD, Publicis India said, “With a series of wins like Cera, Pearl Academy, Ralson Tyres and now Monte Carlo under its belt, our New Delhi office is turning to be a hot favourite on the consideration set of clients. We are delighted that our communication idea found resonance with what Monte Carlo has in mind for the Indian market and hope to establish the brand as a favourite of Indians.”
Ravpreet Ganesh, executive director, Publicis India, added, “Monte Carlo is the definitive Indian brand. To reinterpret a brand's strength is once-in-a-lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner. We are very proud to be associated with Monte Carlo and together we hope to create path breaking work."
Monte Carlo Fashions was launched in 1984 by Oswal Woolen Mills, a company under the Nahar Group.