Campaign India Team
Jul 12, 2018

Monte Carlo appoints Publicis to handle creative

Account won post a multi-agency pitch

Monte Carlo appoints Publicis to handle creative
Apparel brand Monte Carlo Fashions has assigned its creative duties to Publicis India post a multi-agency pitch. The agency’s New Delhi office will handle the account.
 
Monica Oswal, executive director, Monte Carlo Fashions, said, "Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths. In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand."
 
Srija Chatterjee, MD, Publicis India said, “With a series of wins like Cera, Pearl Academy, Ralson Tyres and now Monte Carlo under its belt, our New Delhi office is turning to be a hot favourite on the consideration set of clients. We are delighted that our communication idea found resonance with what Monte Carlo has in mind for the Indian market and hope to establish the brand as a favourite of Indians.”
 
Ravpreet Ganesh, executive director, Publicis India, added, “Monte Carlo is the definitive Indian brand. To reinterpret a brand's strength is once-in-a-lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner. We are very proud to be associated with Monte Carlo and together we hope to create path breaking work."
 
Monte Carlo Fashions was launched in 1984 by Oswal Woolen Mills, a company under the Nahar Group.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Colorbar awards digital mandate to Isobar India
Premium
7 hours ago

Colorbar awards digital mandate to Isobar India

The account will be managed by Isobar's Delhi office

Premium
Campaign celebrates 250 years of celebrity endorsements
Premium
9 hours ago

Campaign celebrates 250 years of celebrity endorsements

We launch a special weekly series that kicks off from tomorrow

Premium
The Ad Club re-elects Vikram Sakhuja as its president
Premium
1 day ago

The Ad Club re-elects Vikram Sakhuja as its president

The core committee remains unchanged