Campaign India Team
Nov 03, 2014

MMGB: Dumb ways to die, on Halloween

Watch the film conceptualised by McCann Erickson Melbourne here

It is the Monday after Halloween and if you're still hankering for a dose of morbid fun, Metro Train's latest Dumb Ways to Die video is just what you need. 
 
Conceptualised by McCann Erickson Melbourne, the Halloween video has two versions; trick and treat. A selection during the video leads you to either of those. 
 
Let's just say egging somebody's house just because they don't hand out candy could be fatal; but it would be just as bad they did treat you.
 
Either way, Metro Trains wished everyone to be safe around Halloween... and trains.
 
With that in mind, have a safe week ahead!
 
Credits
 
Client: Metro Trains Melbourne
Agency: McCann Erickson Melbourne
 
Source:
Campaign India

Just Published

2 hours ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

3 hours ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

4 hours ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

5 hours ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.