Campaign India Team
Oct 17, 2016

MMGB: Cricket stars wear mothers' names with pride, bat for Star Plus' #NayiSoch

Watch the films here

Star India, sponsor of the Indian cricket team, launched a campaign to challenge gender stereotypes featuring cricketers MS Dhoni, Virat Kohli and Ajinkya Rahane, during the first India-New Zealand ODI on 16 October. The promos adopt the theme 'Nayi Soch', building on the philosophy of Star India's flagship Hindi GEC Star Plus. 

In each of the promos, one of the cricketers is seen in a jersey with his mother's name. Dhoni, Kohli and Rahane explain why their jerseys have Devki, Saroj and Sujata respectively written on them, with pride. 
 
Sanjay Gupta, managing director, Star India, said, “We at Star India are very happy to partner with BCCI for an iconic brand initiative of 'Nayi Soch'. Star Plus has been a lighthouse brand for women. We have always put women first, told their stories, and are now set to take it to the next level – by challenging orthodoxy and stereotypes that come in the way of progress for women.”
 
Also read:
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.