Asian Paints expands with 28 new experiential stores in AP and Telangana

Asian Paints has launched 28 new experiential stores across Andhra Pradesh and Telangana, comprising five ColourIdeas showrooms and 23 Colour Cube shop-in-shops. The expansion represents the largest retail footprint by any paint and décor brand in the region and is aimed at offering consumers a comprehensive destination for décor exploration and painting solutions.

The new stores position Asian Paints as the first brand to introduce organised, design-led décor retail in these markets. Both homeowners and professionals can now access a wide range of colour, texture, wallpaper and wood-finish options.

The stores feature premium and luxury paint finishes, designer wallpapers, textured wall concepts and high-demand wood finishes in an interactive format. Beyond Hyderabad district, the stores are located in Siddipet, Bodhan, Bhainsa and Alwal in Telangana and Nellore, Tanuku, Martur, Vizag and Vizianagaram in Andhra Pradesh. To address regional preferences, Asian Paints has also introduced Special Edition Regional packs for Tractor Emulsion and Ace Emulsion.

The ColourIdeas showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture blended with contemporary aesthetics. Consultation lounges staffed by trained colour experts enable customers to visualise spaces in 3D, browse over 3,000 paint shades and explore designer textures and wallpapers, including the Sabyasachi range. Good Earth wallpapers and curated textures created with architects and interior designers are also featured.

Colour Cube stores bring a compact and accessible retail model to dealer outlets, typically within a 100–150 sq ft footprint. Designed as single-wall or L-shaped displays, these formats present a curated selection of finishes, textures and wallpapers suited to varied budgets. The stores highlight Beautiful Homes Painting Services, emphasising professional execution supported by trained painters and defined timelines.

Through these formats, Asian Paints is equipping local dealers, contractors and craftsmen with advanced tools to enhance workmanship. Amit Syngle, MD and CEO of Asian Paints, said the design-led stores provide direct access to premium products and personalised décor consultation, positioning the brand as a complete décor partner.

The expansion is expected to stimulate demand for premium finishes across non-metro markets and strengthen consumer engagement with Asian Paints’ solutions, reinforcing the brand’s leadership in the region.