Campaign India Team
Feb 22, 2016

MMGB: Adidas champions female athletes with 'I'm here to create'

Watch the campaign conceptualised by 72andSunny here

Adidas is highlighting unconventional forms of training in a series of spots featuring female sports icons, as part of the brand's 'I'm Here to Create' campaign.
 
Tennis star Caroline Wozniacki stars in one spot, doing beach wind sprints and sandboarding as part of her training.
 
Other stars that will feature in their own spots during the campaign including WNBA All-Star Candace Parker, celebrity trainer Nicole Winhoffer and ultra athlete Robin Arzon.
 
The statement 'I'm here to create' from Wozniacki works well beyond sport. 
 
So draw inspiration, and have a great working week.  
 
Credits 
 
Brand: Adidas
 
Agency: 72andSunny
 
(Via MarketingMagazine.co.uk)
Source:
Campaign India