Advertising Media Digital
Campaign India Team
Feb 22, 2016

MMGB: Adidas champions female athletes with 'I'm here to create'

Watch the campaign conceptualised by 72andSunny here

Adidas is highlighting unconventional forms of training in a series of spots featuring female sports icons, as part of the brand's 'I'm Here to Create' campaign.
 
Tennis star Caroline Wozniacki stars in one spot, doing beach wind sprints and sandboarding as part of her training.
 
Other stars that will feature in their own spots during the campaign including WNBA All-Star Candace Parker, celebrity trainer Nicole Winhoffer and ultra athlete Robin Arzon.
 
The statement 'I'm here to create' from Wozniacki works well beyond sport. 
 
So draw inspiration, and have a great working week.  
 
Credits 
 
Brand: Adidas
 
Agency: 72andSunny
 
(Via MarketingMagazine.co.uk)
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why is PVMA missing ‘U’?

1 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

2 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

WPP mandates four days per week in office

3 WPP mandates four days per week in office

India’s brew boom: How coffee brands are winning over young consumers

4 India’s brew boom: How coffee brands are winning over young consumers

Programmatic advertising’s power trio: AI, analytics, and privacy protection

5 Programmatic advertising’s power trio: AI, analytics, and privacy protection

GroupM axes global agency CEO roles in major centralisation push

6 GroupM axes global agency CEO roles in major centralisation push

Valentine's Day 2024: Brand work that caught our attention

7 Valentine's Day 2024: Brand work that caught our attention

WPP’s back-to-office push: Is India’s adland ready for reset?

8 WPP’s back-to-office push: Is India’s adland ready for reset?

South Indian films dominate box office in 2024: Ormax report

9 South Indian films dominate box office in 2024: Ormax report

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

Adidas kickstarts World Cup campaign, wants India to dream of third win
Advertising
Sep 20, 2023
Campaign India Team

Adidas kickstarts World Cup campaign, wants India ...

Adidas gets five Lionel Messis and creates 'the impossible rondo'
The Work
Nov 21, 2022
Campaign India Team

Adidas gets five Lionel Messis and creates 'the ...

Adidas reunites its global football family ahead of the FIFA World Cup
The Work
Nov 14, 2022
Campaign India Team

Adidas reunites its global football family ahead of ...

MMGB: FIFA World Cup advertising campaigns
Advertising
Jun 11, 2018
Campaign India Team

MMGB: FIFA World Cup advertising campaigns

Just Published

Apple dominates Brand Finance’s 2025 report
Research and Rankings
18 hours ago
Campaign India Team

Apple dominates Brand Finance’s 2025 report

The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.

Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
PR
18 hours ago
Campaign India Team

Hitting INR 2,500 crores in FY23, Indian PR ...

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

Augmented reality: Merging imagination with retail innovation
Marketing
19 hours ago
Dr Harish Kumar

Augmented reality: Merging imagination with retail ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.

The great corporate pretence is finally over
Advertising
20 hours ago
Rahat Kapur

The great corporate pretence is finally over

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.