When hired to make a promotional video for a Hollywood feature film, filmmaker Casey Neistat had a different idea. With Ogilvy Argentina and 20th Century Fox, he spent the entire USD 25,000 budget to promote ‘The Secret Life of Walter Mitty’ to fly to the Philippines and help the victims of a recent typhoon instead.
Dec 23, 2013
MMGB: A ‘Hollywood promotion’ foregone, for a cause
Watch how USD 25,000 allotted to market ‘The Secret Life of Walter Mitty’ was disbursed to typhoon victims in the Philippines instead
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Apr 06, 2020
MMGB: A collection of Amul's classics
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Jun 22, 2020
MMGB: A collection of Father's Day ads
The Work
Jun 14, 2020
MMGB: The real reason the Mona Lisa is smiling?
Marketing
Apr 01, 2019
MMGB: Brands play the fool
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
36 minutes ago
Madison Media folds HiveMinds fully into its playbook
The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
42 minutes ago
Nike flips the script: From action to intention
The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.
Opinion
44 minutes ago
Agencies risk running faster in the wrong direction
From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.
Advertising
1 hour ago
India’s ad market shifts, without a clear winner
From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging.
