When hired to make a promotional video for a Hollywood feature film, filmmaker Casey Neistat had a different idea. With Ogilvy Argentina and 20th Century Fox, he spent the entire USD 25,000 budget to promote ‘The Secret Life of Walter Mitty’ to fly to the Philippines and help the victims of a recent typhoon instead.
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Account won post a multi-agency pitch
Was principal partner - digital
Senior marketers argue 'purpose' and 'sustainability' will become 'stick to beat away poor performance'