When hired to make a promotional video for a Hollywood feature film, filmmaker Casey Neistat had a different idea. With Ogilvy Argentina and 20th Century Fox, he spent the entire USD 25,000 budget to promote ‘The Secret Life of Walter Mitty’ to fly to the Philippines and help the victims of a recent typhoon instead.
Dec 23, 2013
MMGB: A ‘Hollywood promotion’ foregone, for a cause
Watch how USD 25,000 allotted to market ‘The Secret Life of Walter Mitty’ was disbursed to typhoon victims in the Philippines instead
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Advertising
Jun 22, 2020
MMGB: A collection of Father's Day ads
The Work
Jun 14, 2020
MMGB: The real reason the Mona Lisa is smiling?
Advertising
Apr 06, 2020
MMGB: A collection of Amul's classics
Just Published
The Work
6 hours ago
Classplus sees Sourav Ganguly play a triple role to ...
Watch the film conceptualised by Options Design here
Marketing
6 hours ago
Travel was the first to shut down, will be the last ...
The country manager, India and Gulf at Tourism Australia shares states how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...
