When hired to make a promotional video for a Hollywood feature film, filmmaker Casey Neistat had a different idea. With Ogilvy Argentina and 20th Century Fox, he spent the entire USD 25,000 budget to promote ‘The Secret Life of Walter Mitty’ to fly to the Philippines and help the victims of a recent typhoon instead.
Dec 23, 2013
MMGB: A ‘Hollywood promotion’ foregone, for a cause
Watch how USD 25,000 allotted to market ‘The Secret Life of Walter Mitty’ was disbursed to typhoon victims in the Philippines instead
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Watch the film conceptualised by Ogilvy here
