MMGB 2: Miami Ad School students re-imagine AirDrop, with 'care'

Soham Chatterjee from India and Valerio Amaro from Italy, students at Miami Ad School in New York, have re-imagined Apple’s AirDrop as 'CareDrop', a charitable initiative that sends basic necessities to people in South Sudan. 

 

They have also created an advert for this hypothetical fundraiser, in which the file transfer service takes to the air to deliver aid to people from planes. This would enable those in remote areas to access essential items and also encourage consumers to donate to the cause every time they use AirDrop.

 

Nice thought, don't you think? 

 

Have a great week ahead. 

 

Credits

 

Client: CareDrop (Imaginary) 

CW: Soham Chatterjee, Miami Ad School

AD: Valerio Amaro, Miami Ad School