Campaign India Team
Sep 15, 2014

MMGB 2: Miami Ad School students re-imagine AirDrop, with 'care'

Conceive hypothetical fundraiser to send basic necessities to people in South Sudan

Soham Chatterjee from India and Valerio Amaro from Italy, students at Miami Ad School in New York, have re-imagined Apple’s AirDrop as 'CareDrop', a charitable initiative that sends basic necessities to people in South Sudan. 
 
They have also created an advert for this hypothetical fundraiser, in which the file transfer service takes to the air to deliver aid to people from planes. This would enable those in remote areas to access essential items and also encourage consumers to donate to the cause every time they use AirDrop.
 
Nice thought, don't you think? 
 
Have a great week ahead. 
 
Credits
 
Client: CareDrop (Imaginary) 
CW: Soham Chatterjee, Miami Ad School
AD: Valerio Amaro, Miami Ad School
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Needed: More LGBTQIA+ leaders who call the shots

Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.

11 hours ago

Can Asia up its voice at Cannes?

Ian Whittaker unpacks the underwhelming Asian presence at Cannes this year, and why greater representation might be the key to a better learning experience for all.

14 hours ago

The rise of influencer culture: Recognising impact ...

Brands can effectively navigate the influencer marketing landscape by leveraging micro-influencers, forming industry-specific partnerships, building long-term relationships, and utilising data analytics.

14 hours ago

Driven by digital boom, Indian ad industry poised ...

The advertising revenue is forecast to grow by over 11.8% in 2024, up from over 11.2% in 2023.