Campaign India Team
Sep 15, 2014

MMGB 2: Miami Ad School students re-imagine AirDrop, with 'care'

Conceive hypothetical fundraiser to send basic necessities to people in South Sudan

Soham Chatterjee from India and Valerio Amaro from Italy, students at Miami Ad School in New York, have re-imagined Apple’s AirDrop as 'CareDrop', a charitable initiative that sends basic necessities to people in South Sudan. 
 
They have also created an advert for this hypothetical fundraiser, in which the file transfer service takes to the air to deliver aid to people from planes. This would enable those in remote areas to access essential items and also encourage consumers to donate to the cause every time they use AirDrop.
 
Nice thought, don't you think? 
 
Have a great week ahead. 
 
Credits
 
Client: CareDrop (Imaginary) 
CW: Soham Chatterjee, Miami Ad School
AD: Valerio Amaro, Miami Ad School
Source:
Campaign India