Advertising Marketing
Campaign India Team
Jun 15, 2015

MMGB 2: Harlequin urges romantics to 'Escape the everyday', with 'Whatever you're into'

Watch the riot by BBDO Toronto here

Those into romantic books, we're guessing, must be really into them. Or at least that's what these commercials for Harlequin Romance tell us.
 
The publisher is urging women, ostensibly the core TG, to 'Escape the everyday', by portraying how the characters could come to life and spice up their boring existence.
 
If it's a military hero you're into, view the film above. Here's one more option.
 
 
Credits
Client: Harlequin Romance
Creative agency: BBDO Toronto
 
Source:
Campaign India

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