MMGB 2: Harlequin urges romantics to 'Escape the everyday', with 'Whatever you're into'

Those into romantic books, we're guessing, must be really into them. Or at least that's what these commercials for Harlequin Romance tell us.

 

The publisher is urging women, ostensibly the core TG, to 'Escape the everyday', by portraying how the characters could come to life and spice up their boring existence.

 

If it's a military hero you're into, view the film above. Here's one more option.

 

 

Credits

Client: Harlequin Romance

Creative agency: BBDO Toronto