McDonald's Singapore is welcoming the New Year with its 'All Day Sunrise' initiative.
Conceptualised by DDB Singapore, the sunrises will be live-streamed in 16 cities around the globe, which also includes India's Agra.
Gisborne in New Zealand will be the world's first city to witness it in 2015.
The initiative has been rolled out in order to promote McDonald's Singapore's extended hours of breakfast menu offerings from 1-4 January 2015. Sunrise will be streamed on http://getupandgo.sg/.
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