McDonald’s India (West and South) has launched a campaign titled ‘Festivals Make Families’, to highlight the different moments of a family, during the festive season. Conceptualised by DDB Mudra, the film aims to showcase how the excitement of celebrations never fade, even if they come every year.
The film showcases a young member of the family recording various moments of fun and chaos that take place in the house during a festive celebration. He narrates the level of enthusiasm that each member of the family has, regardless of their age. Towards the end, all the members are seen coming together and enjoying their special moments over a McDonald’s meal.
Arvind R.P., director - marketing and communications, McDonald’s India (West and South), said, “Festivals and McDonald’s have one thing in common, they bring families together to celebrate joyous occasions. Through this Brand Film, we intend to capture how McDonald’s Meals play a pivotal role in making family times memorable. We at McDonald’s India constantly work on strengthening the meal proposition for our customers, especially families, so they can relish their favourites and make McDonald’s an integral part of every celebration. We believe this campaign strikes the perfect chord with families and strengthens their trust and love towards our brand.”
Pallavi Chakravarti, creative head - West, DDB Mudra, said, “What makes festivals the most eagerly awaited events ever? If you've seen one, haven't you seen them all? Then what gives? McDonald's set out to explore this train of thought in a festive campaign that is an ode to families across the country - or the world, for that matter.”
The film is being rolled out on YouTube and other social platforms, in Hindi, Tamil, Telugu and Kannada.
Agency: DDB Mudra
Chief creative officer: Rahul Mathew
Creative head – West: Pallavi Chakravarti
Creative: Godwin D’Mello, Sanket Wadwalkar, Shalmali Sawant, David Vaz, Ronak Ramraje, Koustubh Garud, Vasudev Raut, Dhiren Sonawane, Dhruv Rathod, Ghazal Khanna and Anushka Vibhandik, Alistair Pinto, Shivani Sachdeva
Strategy: Mehak Jaini, Ronak Shah
Business: Delon Mascarenhas, Sonia Kumar, Amrita Vohra, Manasi Chaubal, Barkha Bisht, Netra Sardesai
Production house: Crazy Few films
Director: Gaurav Gupta
Producer: Viraj Gawas / Urfi Kazmi
DOP: Muhammed Rubais
Music: Kanishk Seth