McDonald’s has rolled out a campaign #MoreForLess to showcase its affordable meal offerings.
Conceptualised by DDB Mudra, the films aim to reiterate that McDonald's meals can create special moments in everyday life.
The first film captures a heartwarming moment shared between a young couple and their sleeping baby. So that they do not disturb their baby, the couple sings a creative lullaby to communicate their meal preferences before the mother steps out of the car to order. Through humour and warmth, the film demonstrates how McDonald's seamlessly fits into the lives of its customers, creating feel-good moments even in the most ordinary situations.
The second film showcases how McDonald’s welcoming customer environment can foster unexpected connections. The scene opens inside a McDonald's store, wherein a 20-year-old boy is at the counter, ordering from the person he has developed a fondness for. As the boy orders the McSaver meal, it's evident that their mutual attraction is palpable. The film shows the boy returning for another McSaver meal, ready for another sweet interaction.
Arvind R.P., chief marketing officer, McDonald’s India (West and South), said, “At McDonald’s India, value means more than just a price point. For our consumers, McDonald’s is the perfect destination to create countless feel-good memories, and through our McSaver Meals, we are taking the concept of value a notch higher. We believe this new campaign will reinforce the positioning of McDonald’s India as the best value-for-money destination for creating memorable moments.”
Rahul Mathew, COO and executive director, DDB Mudra Group, said, “A meal is never just a meal at McDonald’s. Some so many stories and moments unfold around it. So, we decided to tell such stories to communicate our extra-value meals. Because value isn’t about what you pay, it’s about what it gives you.”
Chief creative officer: Rahul Mathew
Group creative director: West – Harshada Menon, Siddhesh Khatavkar
With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website