Raahil Chopra
Sep 02, 2011

Max Bupa Health Insurance asks people to “Make a health promise”

WATCH the TVCs here

wide player in 16:9 format. Used on article page for Campaign.

Max Bupa Health Insurance has launched their latest campaign. The campaign, created by Bates141, is built around a movement, “Make a Health Promise”.

The campaign consists of three TVCs, in which people are shown giving health tips to their loves ones.

WATCH the TVCs here





Commenting on the TVCs, Sambit Mohanty, executive creative director, Bates141 Delhi, said, “Taking a Health Promise for your loved ones is probably the best way of showing that you care. That’s the premise on which the films are based – they urge you to take charge of that special someone’s health by taking a Health Promise. ”

Sagar Mahabaleshwarkar, national creative director, Bates141, added, “Health promise is a fantastic platform to build awareness about health issues. It builds the Max Bupa brand franchise by showcasing ‘Your Health First’ in a new light.”

Sandeep Handa, vice president and head of account management, Bates141 said, “This is the first time a Health Insurance company is taking an initiative to get people to start actively thinking about health, by nudging them to live healthier and successful lives. Max Bupa Health Insurance will act as the mediator by urging people to take a health promise for their loved ones and then helping them work towards fulfilling it.”

Along with a TVC, this movement is supported by radio, digital and a series of on-ground activities to build awareness about health across India over the next few months.

The digital campaign consists of a website, www.yourhealthfirst.in. This website helps people to share health concerns, access health information, get actionable tips, expert advice and link to special health care services.

Client: Max Bupa Health Insurance
Agency: Bates141
Creative: Sambit Mohanty, Sagar Mahabaleshwarkar
Account management: Sandeep Handa, Srijib Mallik
Production: Chrome Films
Director: Hemant Bhandari

Campaign India