Star Health rolls out multilingual celebrity health insurance campaign

Star Health Insurance has unveiled a new national campaign featuring well-known film and music personalities from across India. The initiative aims to position health insurance as a considered and practical part of everyday life, encouraging families to prioritise preparedness before medical emergencies arise.

The campaign brings together a diverse group of celebrities, including actors Shiva Rajkumar and Jeet, actors Nayanthara and Arjun Sarja, actors Teja Sajja, Kiran Abbavaram and Rahasya Gorak, and singer Shreya Ghoshal. Each personality appears in films tailored to their linguistic and cultural audiences, reinforcing Star  Health’s multilingual and multi-regional presence.

Structured as short, personal narratives, each film reflects a different life situation while maintaining a consistent message around early preparation and awareness. Shiva Rajkumar addresses Kannada-speaking audiences, drawing on familiar family situations to underline the importance of being ready for unforeseen health challenges. His narrative focuses on everyday realities faced by households and the role of health insurance in managing uncertainty.

Nayanthara’s film opens with a visually inverted sequence, symbolising how abruptly life can change. Speaking to a pan-Indian audience, she highlights the importance of restoring balance when faced with sudden medical situations and ensuring families have the confidence that comes with adequate health cover.

Arjun Sarja’s narrative contrasts his on-screen action roles with real-life responsibilities. Addressing Tamil and Telugu viewers, he points out that while action sequences are planned and protected, real-life health emergencies are not. The film positions preparedness through health insurance as a more meaningful form of protection for loved ones.

Teja Sajja reflects on the pressures of adulthood and the responsibilities that accompany family life. Known for his roles in Hanu-Man and Mirai, he frames those who secure health insurance for their families as ‘real-life heroes’, shifting the idea of heroism from spectacle to everyday decision-making.

Shreya Ghoshal approaches the subject through music, describing life as a melody that shifts between harmony and unpredictability. Speaking to her pan-Indian fan base, she associates peace of mind with being prepared to protect those closest to you, even when circumstances change unexpectedly.

Kiran Abbavaram and Rahasya Gorak share perspectives shaped by demanding professional lives in the Telugu film industry and their experience of parenthood. They speak about making protection a priority and trusting Star Health to provide access to quality healthcare anytime and anywhere.

Jeet, known for his action-oriented roles in Bangla cinema, reflects on how real strength lies not in on-screen stunts but in safeguarding one’s family. Speaking as a father, son and husband, he addresses the unpredictability of health emergencies and the importance of choosing appropriate health insurance.

While each celebrity brings a distinct voice and context, the campaign maintains a unified message that preparation should precede crisis, and awareness should come before action. Star  Health aims to make health insurance feel approachable and relevant at a time when lifestyle-related illnesses are increasing and medical costs continue to rise.

With more than 19 years of service and over 1.4 crore claims settled, Star Health reinforces its position as India’s market leader in health insurance. The campaign underlines the belief that selecting a trusted and customisable health cover early can protect families well before uncertainty arises.