Margo, from the Jyothy Labs stable, has launched a film to celebrate hundred years of its existence. Conceptualised by Network Advertising, the film showcases the journey of Margo soaps, which were passed down generations, even before India gained independence.
The film captures nuances of various women bathing with Margo soaps, right from the black and white era to the current times.
M R Jyothy, MD, Jyothy Labs, said “Today’s youth are actively seeking beauty solutions made of organic ingredients. Margo original neem is a 100-year-old neem soap known for its authenticity and high neem content. It has remained the preferred choice of millions across India for providing clear and beautiful skin. With Margo completing 100 years in 2021, we wanted to celebrate the legacy through a 360-degree campaign. Network presented a beautiful idea to showcase how Margo has been a part of the beauty regime for the last 100 years. We believe that the campaign will further strengthen the brand trust and help engage with the youth.”
Vinod Nair, MD, Network Advertising, said, “The fact that Margo completed 100 years of its existence is a milestone and we wanted to capture that journey in the TVC. The last century has seen a lot of changes in the way women take care of themselves, how they express their beauty etc. But the one constant companion in their skincare regime has been the Margo soap. Not many soaps can claim to have this kind of consumer loyalty.”
The campaign has been released on print and on digital.