Network Advertising wins the integrated mandate for AcneStar and Health OK

No multi-agency pitch was involved

Jan 10, 2022 07:49:00 AM | Article | Campaign India Team

Mankind Pharma has announced the appointment of Network Advertising to handle the integrated marketing duties for two of its brands - AcneStar and Health OK.

With this association, the agency will be responsible for the brands above-the-line and digital communication services.

Joy Chatterjee, general manager- sales and marketing, Mankind Pharma, said, “We have been looking for an agency who has an integrated way of approaching and managing brands. The team at Network due to their long-standing exposure to the changing advertising landscape, their creative consumer mindset, and a good strategic approach. It will help us strengthen our brands – AcneStar and Health OK. We are delighted to have Network on board with us and look forward to an enriching association.”

Vinod Nair, managing director, Network Advertising, said, "AcneStar and Health OK are strategic additions to our integrated offering, and it is a responsibility we feel proud to own. It was basis our ability to understand their business challenges and our 360-degree approach to their requirements that has helped attract them to our fold."

Akashneel Dasgupta, chief creative officer, Network Advertising, added, “It gives me great pleasure in welcoming Mankind to Network. Both Health OK and AcneStar operate in categories that have immense potential to grow, and I am happy we are coming on board at the right time. Hoping to create many more interesting pieces of work.”