7 months ago| video
Watch the ad film conceptualised by Leo Burnett here
May 26, 2014 02:26:00 PM | Video | Campaign India Team Share -
Bollywood actors Parineeti Chopra and Imran Khan return in Maaza's latest TVC themed around its ‘Har Mausam Aam’ positioning.
Conceptualised by Leo Burnett, the film opens with Chopra day-dreaming about the mango season. When she gets back to reality she's shown making some sort of a time machine to take her straight to the mango season. She then shows Khan how the machine will work,who shows his sarcastic signs of approval. Chopra turns on the machine, only for it to break apart. Khan teases her calling her a genius as she's managed to reach the mango season. He then plucks out a bottle of Maaza from the air and presents it to Chopra. The film ends with the voice over introducing Maaza as 'Har mausam aam'.
Sainath Saraban, executive creative director, Leo Burnett, New Delhi, said, “Maaza is truly the 'Har Mausam Aam' - The mango for all seasons. When you crave a mango, you can be sure that Maaza will hit the spot. And taking this thought forward was the most logical thing to do. We created yet another story about a mango fanatic played by Parineeti Chopra who does some crazy things for a mango during off-season. The cool guy, played by Imran, who witnesses this obsession, knows that the answer to her mango craving lies in a nice chilled bottle of Maaza. We believe the new campaign captures this thought in a fun, mischievous and quirky manner.”
Along with the TVC, the campaign consists of OOH, digital, point of sale merchandise and on-ground initiatives.
Client: Coca Cola (Maaza)
Agency: Leo Burnett
Director: Jayant Rohtagi