Campaign India Team
May 26, 2014

Maaza returns with its latest instalment of 'Har Mausam Aam'

Watch the ad film conceptualised by Leo Burnett here

wide player in 16:9 format. Used on article page for Campaign.

Bollywood actors Parineeti Chopra and Imran Khan return in Maaza's latest TVC themed around its ‘Har Mausam Aam’ positioning.

Conceptualised by Leo Burnett, the film opens with Chopra day-dreaming about the mango season. When she gets back to reality she's shown making some sort of a time machine to take her straight to the mango season. She then shows Khan how the machine will work,who shows his sarcastic signs of approval. Chopra turns on the machine, only for it to break apart. Khan teases her calling her a genius as she's managed to reach the mango season. He then plucks out a bottle of Maaza from the air and presents it to Chopra. The film ends with the voice over introducing Maaza as 'Har mausam aam'. 

Neeraj Garg, vice president, juice business and SWA, Coca-Cola India and South West Asia, said, “Maaza’s success over the years can be attributed to the fact that the brand has consistently delivered on its promise – that of being the best mango experience in a bottle ! We have received phenomenal response from our consumers and it is showing in the brand metrics as well. With this new campaign, we continue to communicate this brand philosophy with the quirky interactions of the adorable Maaza pairing – Imran and Parineeti. Their image and personality blends in perfectly with the brand equation of Maaza. I hope to see them take the brand to newer levels of success, reiterating our core message that the longing for mangoes has only one answer - Maaza.”

Sainath Saraban, executive creative director, Leo Burnett, New Delhi, said, “Maaza is truly the 'Har Mausam Aam' - The mango for all seasons. When you crave a mango, you can be sure that Maaza will hit the spot. And taking this thought forward was the most logical thing to do. We created yet another story about a mango fanatic played by Parineeti Chopra who does some crazy things for a mango during off-season. The cool guy, played by Imran, who witnesses this obsession, knows that the answer to her mango craving lies in a nice chilled bottle of Maaza. We believe the new campaign captures this thought in a fun, mischievous and quirky manner.”

Along with the TVC, the campaign consists of OOH, digital, point of sale merchandise and on-ground initiatives.

Credits:

Client: Coca Cola (Maaza)
Agency: Leo Burnett
Director: Jayant Rohtagi

 

Source:
Campaign India