Liril reverts to waterfall-and-bikini formula

Watch the ad film conceptualised by Lowe Lintas here

Jul 14, 2015 08:57:00 AM | Video | Campaign India Team Share - Share to Facebook

HUL's soap brand Liril has brought back the 'Liril Girl' in a TVC conceptualised by Lowe Lintas. 
 
The film is set under a waterfall much like the original film on the theme created four decades ago that is part of adland folklore. A similar jingle carries the new film forward too.
 
After marking the theme's debut with a model, Liril went the brand ambassador route with the likes of Pooja Batra and Preity Zinta, while sticking with the waterfall theme. 
 
The spirit of freshness (and waterfalls) has also been banked on by soap brands like Godrej's Cinthol in more recent years.
 
Credits (Liril):
Client: HUL
Creative agency: Lowe Lintas 
 

RELATED ARTICLES

Pankaj Tripathi highlights TVS Radeon's features in signature style

8 months ago| video

Pankaj Tripathi highlights TVS Radeon's features in signature style
Rohit Shetty earns profit on his Olx Autos sale through Sharman Joshi

8 months ago| video

Rohit Shetty earns profit on his Olx Autos sale through Sharman Joshi
HUL wins the soap pHight against Sebamed

9 months ago| article

HUL wins the soap pHight against Sebamed