HUL's soap brand Liril has brought back the 'Liril Girl' in a TVC conceptualised by Lowe Lintas.
The film is set under a waterfall much like the original film on the theme created four decades ago that is part of adland folklore. A similar jingle carries the new film forward too.
After marking the theme's debut with a model, Liril went the brand ambassador route with the likes of Pooja Batra and Preity Zinta, while sticking with the waterfall theme.
The spirit of freshness (and waterfalls) has also been banked on by soap brands like Godrej's Cinthol in more recent years.
Creative agency: Lowe Lintas
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