The professional network, LinkedIn, has partnered with The Glitch, to communicate phase two of their #FindTheBalance campaign.
Conceptualised by The Glitch, the three digital films aim to highlight the importance of well-being in today’s remote hustle culture, by encouraging professionals to hit pause.
The first film showcases a sales lead, who strikes a balance between work and rejuvenation by connecting with her colleagues over a video call.
The second film features a data analyst, who is running against a deadline for a report. However, his daughter urges him to play a board game and he pushes it for later. The daughter then encourages him to take a five-minute break and he realises that he can find a balance between work and his child.
The third film features, a marketing manager, who gets bombarded with calls, text messages and emails as soon as he wakes up. This hustle sentiment goes on until he sits on the sofa on a TV remote. He realises he hasn't taken time for himself. He then switches the TV on, warms up some snacks and spends time with his parents.
Sivaram Parameswaran, head of brand marketing, Asia Pacific at LinkedIn, "Professionals in India are grappling with a burnout at this time, and our Future of Work perception study also finds that today professionals value work-life balance (52%) even more than job security (50%). The #FindTheBalance brand campaign is a reminder for our members to hit pause, reconnect with their family, friends, and colleagues, and find a new idea of balance. As the world of work continues to evolve, we are committed to fostering a sense of community for our members to connect, spark conversations, share ideas, and encourage each other to build flexible schedules and a well-rounded lifestyle."
Lucille Pereira, creative director, The Glitch, said, “What I love about this campaign is the mirror it holds up to our lives. In the last 1.5 years, working from home gave us so many new perspectives. It taught us to bond deeply with our family, giving us the advantage of having all meals with them, as opposed to a ‘rushed’ breakfast, and a ‘tired’ dinner. It showed us how to make time for family, or carve out time for ourselves, whether it's doing things we love or just a quiet coffee and sunset session. Whatever it means to you, however, you do it, this campaign is a beautiful reminder to #FindTheBalance.”
Riya Lalchandani, associate business director, The Glitch, said, "Our long-standing relationship with LinkedIn has always paved the way for relevant and insightful work. The world around us has changed and many of us have experienced the blurring of our professional and personal lives. This film aims to showcase this very relatable narrative - the monotony that has become part of our everyday. We hope that it leaves professionals with the message of how we are all in this together, and as we navigate these unprecedented times it is important to remember to find our own unique version of balance."
The films have been rolled out on LinkedIn, Facebook and Twitter.