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B2B campaigns with clear customer promises triple market share gains
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.
LinkedIn’s first campaign for Premium highlights professional development
LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement
India has lowest proportion of women in leadership roles in the media and comms industry
A LinkedIn study highlights underrepresentation of women in leadership roles in the worldwide media and communications industry
LinkedIn India gets Sakshi Talwar as head of communications
Moves from Kotak Mahindra Bank
LinkedIn makes space for employees to find their professional tribe
Watch the film conceptualised by The Glitch here
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