Kotak Life Insurance nudges the young to plan retirement, with life expectancy reminder

Kotak Life Insurance has rolled out a new film conceptualised by J. Walter Thompson. It's based on the premise that life expectancy in India has gone up by five years in a decade. 

 

The film shows a man celebrating his 30th birthday with a group of friends. He says, '30 means half my life is over'. His friends remind him that he's wrong and start cracking jokes telling him how he'll live longer than just 60 years. One girl gives him the usual blessing 'Sau saal jiyo balak' (you will live a 100 years). The man hears that and says that if he ends up living a 100 years, he'll need to plan something. As the friends grab a cup of tea at a street corner, the film ends introducing Kotak Life Insurance as a companion for long life, with the promise, 'Koi hai... hamesha' (Someone with you, always).

 

Credits

 

Client: Kotak Mahindra

Creative agency: J. Walter Thompson

Creative team: Nandita Chalam, Amrita Katara, Vijay Solanki.

Agency planning: Shaziya Khan

Agency servicing: Samarth Shrivastava, Rahul Chandwani, Varun Sinha.

Producer: Mekala Krishnaswamy

Production house: Jamic Films

Director (film): Nikhil Rao