Campaign India Team
Aug 17, 2015

Knorr rides Independence Day wave with 'world' tribute

Watch the film conceptualised by Jack in the Box Worldwide here

Ahead of India's 69th Independence Day, Knorr rolled out a tribute featuring foreigners of different races and countries singing India's national anthem. 
Conceptualised by Jack in the Box Worldwide, the film was released on the brand's social media channels on 14 August.
After the anthem comes to an end, the film delivers the message 'The World Now Comes to India' and bills itself as 'A Tribute by Knorr International Soups'.
Client: HUL
Brand: Knorr International Soups
Agency: Jack In The Box Worldwide
Campaign India

Related Articles

Just Published

6 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

6 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

7 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

10 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.