Campaign India Team
May 22, 2023

Khali cracks the code with ACC and Ambuja Cement

Watch the film here

ACC and Ambuja Cement have launched a campaign to highlight the ACC Suraksha Cement. The film features wrestling superstar - the Great Khali and aims to highlight the brand’s positioning of durability. 
 
The film begins with Khali narrating how a home is one’s heaven. However, he goes on to explain how every time he hit a wall or even laid his head against it, it would crack. Khali then shares how his aunty told him about houses made of Ambuja Cement. He states how he understood the fun and joy of staying in a house, after building one using Ambuja Cement. 
 
Ajay Kapur, CEO, cement business, said, "We are thrilled to launch these campaigns which embody the spirit and promise of ACC and Ambuja Cement Brands. As we move forward, we remain committed to delivering on our brand promise of strength, durability, and trust, all of which are integral to the construction of homes and infrastructure that stand the test of time". 
 
The TVC will be aired on various national and regional channels, and also on digital. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.