Campaign India Team
Feb 24, 2021

KFC awes Anil Kapoor with its value burgers 

Watch the film conceptualised by Ogilvy here

KFC has rolled out a TVC for its new range of value Burgers. The film is conceptualised by Ogilvy and stars Anil Kapoor with his infamous dialogue 'ekdum jhakasss', which is also the title of the film. 
 
It showcases Kapoor enjoying a bun tikki burger around the brand's mascot and a band, at an unbelievable price saying, 'Agar yeh bun tikki burger hai, toh main Sonam Kapoor hoon, moochon ke saath'. 
 
Moksh Chopra, CMO, KFC India, said, “With the new range of Value Burgers, we are striving to get our consumers closer to the real and authentic taste of burgers. And with a value proposition starting at just INR 69, these burgers are for anyone and everyone who's craving a quick burger bite. KFC is known for its legendary burgers. Just like the legendary acting prowess of Anil Kapoor - who is known across the country for his portrayal of some memorable characters and blockbuster films, making him a great choice for launching the Value Burgers’ campaign. So, don't miss an KFC exclusive on how Anil Kapoor gets his burger illusions shattered, only to be restored with the new range of Value Burgers.”
 
Ritu Sharda, chief creative officer, Ogilvy North, said, “We have all been guilty of passing around tikkis in a bun disguised as burgers. And guess what, our heroes have been in similar situations too. The frustration of looking for a real, tasty burger that appeals to your taste buds (and your wallet) is real. That exact emotion and then the ultimate thrill of digging into an actual burger, is what we wanted to capture in the film. The actors in the films have so aptly portrayed this everyday struggle, playing it seamlessly in their iconic style.”
 
CREDITS:

Client: KFC
Agency: Ogilvy
Chief creative officer: Ritu Sharda
Group creative director: Shailender Mahajan
Senior creative director: Kingshuk Dey
Creative director: Aastha Gandhi
Associate creative director: Srikanta Behera
Managing partner: Amarinder Butalia
Vice president: Kankana Ghosh
Account director: Joanna Grover
SVP: Sujit Patnaik
Production house: Ramesh Deo Production
Director: Abhinay Deo
Producer: Apurba Sengupta

Source:
Campaign India

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