JWT India has created their first film for the Nike Cup 2012. The film, part of the digital campaign for the tournament, is the first in a series of films, documentaries, match episodes and other elements planned for the Nike Cup. Into its second year, the annual tennis ball cricket tournament will be played in Delhi along with Mumbai.
Talking about the Cup, Sanjay Gangopadhyay, marketing director, Nike India, said, “Nike has always strived to provide opportunities for youngsters to engage in sport and to bring alive the passion for the
sport within them. Be it The Nike Cup or the Manchester United Premier Cup, Nike has always created the best platforms for young athletes and to bring them closer to the sport and their sporting heroes. To this end, this year Nike will provide an opportunity for 6 talented players to train alongside their heroes at the country’s best training facility – The National Cricket Academy.”
Commenting on the film, Senthil Kumar, national creative director, JWT India, said, “The campaign is celebrating the soul of the game and deep diving into the underbelly of India's cricket crazy talent. The film is a melting pot of every kind of Indian street game out there, from 'Gilli Danda' to 'Gully cricket' to 'lagori/seven stones' to 'Holi' and more. In fact, the street is the stadium, where every Indian kid is bleeding blue, as they play hard, to lift their game.”
The campaign launched today on Facebook, YouTube and www.nikecricket.in.
Created by: JWT India & Good Morning Films
Writer and creative director: Senthil Kumar
Director: Shashanka Chaturvedi aka Bob
Music director: Taufiq Qureshi
DOP: John Jacob Payapali
Producer: Vikram Kalra - Good Morning Films
Bangalore Post House: Harsha Shankar, Tesserac Films
Media agency: Mindshare