Campaign India Team
Aug 28, 2018

Nike shows a young Serena Williams preparing to fulfil 'crazy dream'

Watch the film conceptualised by Wieden + Kennedy Portland here

Nike has released a film that stars Serena Williams in time for the ongoing US Open.
 
The film conceptualised by Wieden + Kennedy Portland shows clips of Williams training while she was young along with clips from previous US Opens. The voiceover is provided by her father and coach Richard Williams. 
 
Serena Williams' catsuit outfit was in the news last week as French Open officials called for it to be banned from next year's tournament.
 
Nike had reacted to that with this post on social media. 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ayushmann Khurrana foils a burglary attempt
Premium
49 minutes ago

Ayushmann Khurrana foils a burglary attempt

Watch the film conceptualised by Wunderman Thompson here

Premium
Havas Creative bags Lionsgate Play's creative mandate
Premium
1 hour ago

Havas Creative bags Lionsgate Play's creative mandate

The agency's Mumbai office is handling the account

Premium
Unmetric Engagement Meter: Twitter top 10 (1-10 September)
Premium
3 hours ago

Unmetric Engagement Meter: Twitter top 10 (1-10 ...

Posts from Boeing, Zomato, Realme and more...

Premium
Webinar: Will production houses go out of business?
Premium
3 hours ago

Webinar: Will production houses go out of business?

Webinar to be hosted on 20 September